The Cargo Agency
Brand Identity, Digital Design, Advertising
In the summer of 2024, I began my post-college career at the Cargo, where I contributed to creative work for several national brands, including LG, O'Charley's, 99 Restaurants, and Buttermilk Sky Pie Shop. My role involved producing both digital and print assets across various campaigns. Notably, I developed social media advertisements and printed collateral in support of the O'Charleys' Father’s Day campaign, ensuring cohesive visuals that aligned with brand goals and enhanced customer engagement.
This opportunity also deepened my understanding of effective social media advertising and strengthened my technical abilities within tools from Adobe—specifically Adobe After Effects and Adobe Premiere Pro. Working across motion graphics and video editing pushed me to explore new animation techniques and more dynamic ways to communicate promotional messages to audiences. By applying these skills to client campaigns, I was able to contribute to increased engagement across social platforms, including measurable growth in media interaction on Instagram for each client I supported.