Texas Pete Rebranding
Brand Identity, Digital Design, Advertising
In the Texas Pete Rebranding Campaign, I applied fundamental principles of design to overhaul the existing packaging and branding of Texas Pete, giving it with a fresh and innovative identity. Through my own long experience with the Texas Pete brand, I went into the project with a passion to give the brand a new coat of paint through adding a new bright and cartoonish illustration that captures my vision on Texas Pete. The result is a dynamic and engaging new look that captivates consumers and revitalizes the brand’s presence in the market.
For this project, I centered the rebrand around restoring the classic Wild West aesthetic at the heart of Texas Pete’s identity. I drew inspiration from themes such as toughness, duels, bold character, and intense heat—visual cues that naturally align with the brand’s personality. By integrating these concepts across the design system, I created a refreshed yet authentic look that blends frontier-style grit with modern appeal. This approach offers a vibrant new perspective on the brand while maintaining the adventurous spirit that defines its legacy.