USC Upstate
Brand Identity, Digital Design, Advertising, Print Design
I began my internship at University of South Carolina Upstate in the summer of 2023 and continued through my graduation in 2024. During this time, I played a key role in leading the university’s comprehensive rebrand under the campaign “Reach Greater Heights.” My contributions to this initiative remain in use across the institution’s visual identity.
Throughout the rebrand process, I worked on a wide range of deliverables, including the development of primary logos, sub-logos, billboards, building banners, window clings, promotional flyers, and courtside advertising. This experience provided me with meaningful, hands-on involvement in large-scale brand transformation and allowed me to create design systems that reached students, faculty, and the broader community.