STRIVE Academy
Logo Design
STRIVE Academy is a logo concept I developed at the start of my internship with the University of South Carolina–Upstate. The mark was originally created for a proposed summer STEM program hosted by BMW, aimed at engaging children in science, technology, engineering, and mathematics. While the program did not move forward, this logo represents my conceptual approach to youth-focused educational branding.
In developing this logo, I focused on creating a visual language that would immediately appeal to children through bold, energetic colors and a playful sense of movement. I incorporated distinct STEM elements—such as robotics, mathematics, and scientific symbols—to clearly communicate the program’s educational focus while keeping the design approachable and engaging. My goal was to balance clarity and creativity, ensuring the mark felt both exciting to young learners and representative of the program’s academic foundation.